University of Birmingham
Sport Community Project


Update: May 2013

We are continuing to support the Sports Project for 2013/2014. The objective of the project is to support local sports clubs who work with disadvantaged young people in Birmingham. Volunteer students are involved in coaching and supporting team managers within the clubs. In total this year the project has supported 12 students to develop their experience of coaching,working with an average of 154 young people each week. We have funded each student to undertake a coaching qualification to further their knowledge in sports including Football, Rugby, Athletics, as well as first aid training and child protection.


The University of Birmingham Sport/Adam Cole Foundation project was set up to support local community sports clubs that work with disadvantaged children and young people in Birmingham. University of Birmingham students interested in developing their skills and experiences as sports coaches are recruited each year. The students are supported to gain a coaching qualification via the Foundation's generous funding. In return, the students volunteer their time to coach sport while supporting the current managers within the local sports clubs.

Sports clubs were selected using research from the Birmingham sport and physical activity partnership. The research identified the clubs as being based in areas of the city that have low participation rates in sport in relation to the recommended target of 3x30mins of activity each week. The sports clubs are:

Bournville Football Club
Working with each age group between U7s-U12s, students have supported the delivery of structured coaching sessions to aid the development of the young people. Some of the students have attended the team's matches at the weekends outside of their planned placements to provide additional support and guidance. Each student has worked alongside the team managers to ensure the sessions are enjoyable, valuable and worthwhile for the young people in attendance.

Birmingham Running, Athletics and Triathlon Club (BRAT)
Students have assisted the BRAT club with their community project. The club is one of the few athletics clubs in Birmingham and provides an excellent opportunity for young people to access the sport, often for the first time.

Bournville Warriors Football Club
Located on Kings Norton Park close to the deprived 3 Estates in Kings Norton. The club has really benefited from the project with students assisting with the U10-U13 age groups. The club has recently begun using some of the University pitches for matches providing their young people with improved facilities to play their football.

The project has and will continue to hugely benefit all involved. The young people are benefiting from increased coaching and structured sports activities developing not only their sport skills, but confidence and teamwork. The students are developing their knowledge and gaining valuable experience of working with young people, helping to improve their employability for the future. Here is what some of those involved have to say:

"The best bit has been seeing the kids improve and enjoy themselves, and I've learnt more about how to deliver sessions over the time I've been volunteering. The funding has allowed me to attend the FA Level 1 coaching course. The course has really helped to develop my coaching skills and confidence when working with the kids." (Robbie, student volunteer)

"My favourite part of volunteering has been seeing the children enjoying themselves and sad to leave at the end of each session. In particular seeing kids who perhaps would not necessarily do that much sport usually, get really involved and try their best." (Beccy, student volunteer)

"His input in training with my small sided football team has been highly successful. He's introduced a couple of new training drills and the boys have taken to his methods and style of coaching exceptionally well." (Team Manager, Bournville Under 9s)

"We have really enjoyed having the support of the girls at our sessions. It's a breath of fresh air to have their input and the young people really enjoy interacting with people closer to their own age. I hope we can continue working with the University in the future." (Head Coach, BRAT Club)